Programme Overview
- Programme: Sales & Marketing Learnership
- Company: SAB (part of AB InBev)
- Focus: FMCG sales, marketing, and customer relationship management
- Type: Learnership (training + practical work experience)
- Closing Date: Not specified (apply ASAP)
This is a hands-on, field-based programme—very different from office internships.
What You’ll Actually Do
You’ll be working directly in the market (taverns & retail outlets), not behind a desk:
- Visit customers (tavern owners, retailers)
- Build relationships and maintain accounts
- Ensure SAB products are stocked and visible
- Execute promotions and pricing strategies
- Monitor competitors and market trends
- Handle customer issues in real time
Expect a lot of travel, interaction, and problem-solving.
Key Skills You’ll Develop
This programme is excellent if you want to go into sales or business:
- Sales & negotiation skills
- Customer relationship management
- Commercial awareness (pricing, margins, competition)
- Time management & route planning
- Confidence and communication
These skills are highly valued in the FMCG industry.
Important Work Areas
Sales & Customer Development
- Weekly visits to outlets
- Achieving sales and volume targets
- Keeping accurate customer records
Merchandising & Promotions
- Ensuring product availability
- Managing shelf space and branding
- Supporting promotions and campaigns
Asset & Stock Management
- Managing fridges and branded equipment
- Preventing stock shortages
- Ensuring product quality standards
AMPPS Strategy Execution
You’ll help implement:
- Availability
- Merchandising
- Price
- Promotions
- Space
Minimum Requirements
To qualify, you need:
- Valid Code 8 driver’s license
- Basic computer skills (MS Office)
- Knowledge of your local area
- Willingness to:
- Work weekends/public holidays
- Work flexible hours
- Pass a driver assessment
Who This Is Best For
This learnership is ideal if you:
- Want a career in sales, marketing, or business development
- Enjoy working with people daily
- Don’t mind being on the road a lot
- Can handle a target-driven environment
If you prefer office/admin work, this is not the best fit (the Fidelity internship would suit you better).
Reality Check (Important)
This role can be:
- Physically and mentally demanding
- Target-driven (performance matters a lot)
- Fast-paced and sometimes stressful
But the upside:
- Strong career growth
- High employability in FMCG and sales roles
- Real-world business experience
Quick Comparison (vs Fidelity Internship)
| Feature | SAB Learnership | Fidelity Internship |
|---|---|---|
| Work style | Field-based | Office-based |
| Focus | Sales & marketing | Administration |
| Requires driving | Yes | No |
| Pressure level | High (targets) | Moderate |
| Best for | Outgoing, persuasive | Organised, detail-focused |
